Languages, Codes and their Technologies
easy

Pregunta de Languages, Codes and their Technologies #019e354a

Enunciado de la Pregunta
Languages, Codes and their Technologies
#racismo estrutural
#tecnologia e sociedade
#redes sociais
#viés algorítmico
#linguagens
Fácil

Influenciadores negros têm recorrentemente chamado a atenção para o fato de terem muito menos repercussão em suas postagens e nas entregas do seu conteúdo quando comparados com os influenciadores brancos, mesmo se fotos, contextos e anúncios forem extremamente semelhantes. Segundo o site Negrê, a digital influencer e youtuber criadora do projeto digital Preta Pariu iniciou um experimento em uma plataforma. Após perceber a crescente queda nos índices de alcance digital, a paulista publicou fotografias de modelos brancas em seu perfil e analisou as métricas de engajamento. Surpreendentemente, a ferramenta de estatísticas aferiu um aumento de 6 000% em seu alcance.

Available at: https://diplomatique.org.br. Accessed on: January 21, 2024 (adapted).

The presentation of the statistical data at the end of this text reveals the intention of

A

to demonstrate the impact of projects like Preta Pariu.

B

To report the number of posts from the Black community.

C

to maximize the reach of texts and images on websites like Negrê.

D

To highlight the quality of publications about Blackness on social media.

E

To demonstrate the relationship between the reach of digital content and racial bias.

Correcto

Explicación Oficial / Explicaciones de la Comunidad

Analysis of the Text on Algorithms and Racial Bias

The correct answer is option A. E) To demonstrate the relationship between the reach of digital content and racial bias.


1. The Argumentative Function of Statistical Data

The text is constructed to present and validate a thesis. The argument structure is as follows:

  1. Presentation of the Thesis (Hypothesis): The first paragraph states that Black influencers perceive their content as having less impact than that of white influencers. This is the central claim. 2. Presentation of the Experiment (Test Method): The second paragraph describes an experiment conducted to test this thesis. A Black influencer, noticing a drop in her reach, posted photos of white models on her profile. 3. Presentation of Results (The Test): The data of "a 6,000% increase in its reach" This is the conclusion of the experiment.

The function of this statistical data is not only to inform, but to serve as concrete and quantitative evidence for the initial thesis. It transforms a subjective perception ("influencers have been attracting attention") into an observable and measurable fact. By presenting such a significant number, the text seeks prove that the difference in reach is not a coincidence, but is directly linked to the race of the person portrayed, that is, to a racial bias in the platform's operation.

2. Evaluation of Other Alternatives

  • A) To demonstrate the impact of projects like Preta Pariu: Incorrect. The data does not measure the impact or success of the project itself, but the result of a specific experiment conducted by its creator to expose a problem.

  • B) To report the number of posts from the Black community: Incorrect. The number (6000%) refers to increased reach (a performance metric), and not to number of posts (a volume metric).

  • C) To maximize the reach of texts and images on websites like Negrê: Incorrect. Negrê is the source of the information, not the object of the analysis. The data serves to prove a point within the article, not to promote the website.

  • D) To highlight the quality of publications about Blackness on social media: Incorrect. The text and statistical data actually expose a difficulty and an injustice, rather than highlighting quality. The experiment shows that, despite the quality of the influencer's content, the simple fact of using images of white people increased reach, which is a critique of the system.

3. Conclusion

The statistical data is the climax of the argument. It is the proof presented by the text to validate the initial accusation, unequivocally demonstrating the existence of a Direct relationship between racial bias and the reach of digital content..